Richard William Small BSc(Hons), MA
Tel: +44 (0) 1234 750545
Delivery of Modules with associated marketing and administration activities.
Services Marketing – Executive recruitment, Qualitative research, Quality in services.
- Marketing Management
- International Marketing
- Services Marketing
- Strategic Management
- Human Aspects of Marketing
- Operations Management.
- MBA and BA dissertation supervision.
Consumer Behaviour, Branding.
Qualitative research, brand related behaviour both industrial and consumer. Executive Recruitment.
Various. Most notably with marketing of industrial brands – decision making processes, brand perceptions, market positions, convergence with customer strategy, promotional strategies etc. Additionally some consumer work - qualitative research.
Quality in Service – “front teeth” of a leading consultancy in Total Quality for 2 years – Carlson Learning Company (formerly PA Carlson). Diagnostic research, and account direction. 40+ PLC Board presentations led at Carlson Marketing Group.
Sold £200,000+ of Executive Search assignments in one year at NLH (an Executive Search consultancy working in technology sectors)
2 years work with early stage businesses – advising on business planning,
marketing, finance etc. produced £3m in capital at Business Angel Capital.